How? Ad networks want to get their hands on the biggest sites they can and feed in whatever ads they can get hold of. All they care about is the number of uniques a site gets and filling that inventory, and that often means backfilling at very low CPMs. CWC is about quality and connection. We chose our publishers based on quality. We help make all of our partners stronger by sharing content and promotion. Our advertisers choose us because they understand that quality publishers means a more valuable audience.
Sales Force
When we say “force” we mean it. We have sales teams in Canada, Australia, England and the US.
Innovative Technology and Superior Creative
Advertisers choose to advertise with us because our creative aligns with our demographic. We know what’s interesting to our audience and not distracting. Yes, we sell traditional inventory, but we also use our technology to deliver more immersive advertising, yielding much higher CPMs.
Focus
Action sports. That’s all we do. It’s a significant advantage when you know what you’re talking about.
Content / Promotion
Our proprietary CMS (content management system) is available to our publishers. Upload your content, we attach the advertising, embed it on your site, let others embed it on theirs. The more people who see it, the more money you make.